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How to boost nondues revenue by solving problems for members

Facing more competition for customers, groups aim to deliver value through innovative products and services, rely even less on dues Todd Hauptli made a bold promise before his promotion to CEO of the American Association of Airport Executives: He would triple the organization's annual revenue to $100 million within 15 years. Three years later, AAAE appears to be well on the way to that goal. Projected revenue for 2016 is $65 million, the result of new and revamped products for the airports industry and a focus on innovation and technology. Member dues will bring in $1.6 million, less than 3 percent of total revenue. "If all we did was rely on dues, we couldn't provide much… Read More